It’s one thing to have a business mission. It’s another for your staff to live and breathe it.
Because getting them on board isn’t exactly a walk in the park.
In fact, less than half of workers in any industry feel strongly connected to their company’s mission, according to Gallup research.
So how do you communicate your mission in a way that makes your whole team want to jump up and fly the flag? And is it really that important anyway?